Everyone is talking about how e-Commerce is revolutionizing the way we buy products. But did you know that 95% of all consumer buying still takes place in physical, brick-and-mortar stores?
Brands get in touch with us all the time, asking for our help in finding them a good venue at which to host their pop-up. In most cases, their preference is an empty storefront — either standing alone in a popular neighborhood, or inline at a shopping mall. Clearly, this preference makes sense, especially if it is an area with significant shopper foot traffic.
There are two trends in physical retail that are challenging brands and malls alike: 1) the growing competition of online shopping; and 2) millennials, who constitute the largest age group in the U.S., showing a preference for spending their money on experiences rather than material goods.