It’s Here! PopUp Republic, The Book

Everyone is talking about how e-Commerce is revolutionizing the way we buy products.  But did you know that 95% of all consumer buying still takes place in physical, brick-and-mortar stores?

In recognition of these changing trends, big brands are opening up pop-up shops in new locations, and individuals are starting to turn to their own hobbies and skills to become modern-day entrepreneurs via supper clubs, food trucks, farmers markets, and pop-ups.  Landlords and property managers are joining in by making their spaces available on a shorter-term basis so that the new breed of merchant would have venues that align with their needs.

So how does this all work?  How does someone launch a pop-up of their own?  What are the necessary steps to operate a food truck?  How does an aspiring chef start a pop-up restaurant?  How can an underutilized space create new sources of income by attracting pop-up concepts?

The answers to these questions are answered by the groundbreaking book, “PopUp Republic: How to Start Your Own Successful Pop-Up Space, Shop or Restaurant,” (Wiley, 2015) written by Jeremy Baras, Founder and C.E.O. of PopUp Republic.