Why Malls and Pop-Ups Are a Match Made in Heaven

The speed at which e-commerce and the pop-up movement (which includes farmers markets, food trucks, pop-up shops, pop-up restaurants, supper clubs, etc.) are advancing is testing the nimbleness of not only brands, but also of the shopping malls that have served as their primary sales outlets. The malls are trying to figure out their relevance and how to adjust to the new shopping trends, and are facing the unenviable task of trying to keep pace while having to think ahead. Continue Reading >>