There are two trends in physical retail that are challenging brands and malls alike: 1) the growing competition of online shopping; and 2) millennials, who constitute the largest age group in the U.S., showing a preference for spending their money on experiences rather than material goods.
Top Reasons Why You Should be Embracing Pop-Ups
Here are a few reasons why creating pop-ups for your brand – or making your space available for pop-ups – are a necessity if you are looking to grow or scale your business.