The speed at which e-commerce and the pop-up movement (which includes farmers markets, food trucks, pop-up shops, pop-up restaurants, supper clubs, etc.) are advancing is testing the nimbleness of not only brands, but also of the shopping malls that have served as their primary sales outlets. The malls are trying to figure out their relevance and how to adjust to the new shopping trends, and are facing the unenviable task of trying to keep pace while having to think ahead.
Pop-ups can take many forms, including hotels. Pop-up hotels, like all pop-ups, are only open for a limited number of days in the year. However, they are arguably the most unique and creative pop-up concepts, as they enable the owner/operator to create the concepts in some of the most iconic locations throughout the world.