Pop-Ups in Airports? Why it makes sense.


Brands get in touch with us all the time, asking for our help in finding them a good venue at which to host their pop-up. In most cases, their preference is an empty storefront — either standing alone in a popular neighborhood, or inline at a shopping mall. Clearly, this preference makes sense, especially if it is an area with significant shopper foot traffic. Continue Reading >>

Pop-Ups Continue to Create Better Options for Retailers

Retailers are being buffeted by many crosscurrents. Online shopping continues to penetrate brick-and-mortar’s dominant domain. Millennials are displaying different buying habits, opting to spend their money on experiences rather than material possessions. Shoppers are increasingly joining the “buy local” movement, exemplified by the growing popularity of urban boutiques, farmers markets, and local designers. The implications are starting to show in real-life terms — well-known retail chains are reporting markedly slower sales and are closing stores to try to stanch the bleeding. In turn, strip malls are suffering from decreased foot traffic, with even the upscale “A” malls losing some leverage in negotiating leases. Continue Reading >>